We are specialized in the properties of Bahria town, Lahore and have earned years of experience about real estate market. All our employees are dedicated to work and ready to serve you. Looking forward to hearing from you. Here are the key features of our agency:

  1. We provide property sell, purchase, rent and files services.
  2. We meet the satisfaction level of clients.
  3. We provide property evaluation services.
  4. We provide excellent working environment to employees.
  5. We render excellent services to all visitors
  6. We take care of our customers requirements
  7. We believe in mutual benefit and long term working relations

CEO Message:

Athar Associates, the company mainly dealing in real estate consultancy, believes that property means a basic need of human being, home for family, an earning source for investor and a back bone of country development. Due to best quality work and comprehensive organizational strategies Athar Associates chooses to serve our valuable client’s.

Athar Associates CEO Mian Athar Mehmood Interview

pic“I WOULD SUGGEST PEOPLE TO INVEST IN PROPERTY FILES IN BAHRIA TOWN BECAUSE IT MAINTAINS ITS TRADITION OF DELIVERING PROJECTS WITHIN THE PROMISED TIMEFRAMES. INVESTORS FACE DELAYS IN OTHER REAL ESTATE PROJECTS, BUT BAHERIA TOWN ALWAYS KEEPS ITS WORDS”

In order to gain further insight into Lahore’s property market, We sat down for a detailed discussion with Ahtar Associates Chief Executive Officer (CEO) Mr Mian Athar. We are thankful to Mr Athar for taking the time to walk us through the important aspects of Lahore’s realty sector.

Mr Ather started his real estate career in February 2005 at Madina Builders in Defense Housing Authority, where he worked for 3 years as a commission-based agent. He established Athar Associates in 2008 in Bahria Town as the sole proprietor of the company. Today, Athar Associates is known as a trusted real estate agency in Lahore’s property market.

You deal in Bahria Town. Can you tell us what the significance of the Lahore Ring Road’s southern loop is for this suburban development?

Mian Athar: The Lahore Ring Road is important for not only Bahria Town but also many other residential societies in the city. It provides easy access to various places, especially Allama Iqbal International Airport.

The southern loop of the Ring Road is yet to be completed, but its completion will be beneficial for Bahria Town, as it will provide its residents easy access to other areas of the city. Moreover, the completion of the Ring Road will also play a part in increasing the pricess of properties in Bahria Town.

Where in Lahore would you suggest people invest for long-term gains?

MA: I Would suggest people invest in property files in Bahria Town because it maintains its tradition of delivering projects within the promised timeframes, investors face delays in other real estate peojects, but Bahria Town always keeps its word, I would also like to mention that the developer hands over possession to property owners within a relatively shorter period of time. If you would like to invest in Bahria Town Lahore for the long term, I would suggest you consider Bahria Orchard and Green Vaily.

Lahore is known for its infrastructure development projects. How, in your opinion, has this infrastructure development played its part in strengthening Lahore’s real estate market, if at all?

MA: Infrastructure improvement especially the development the situation in Lahore’s real estate market is a bit of a mixed bag at the moment. In some areas, the prices of properties are on the up, while in other the prices are witnessing a downward trend. In this mix, there are also several localities where prices are stagnant.

What are the current hotspots for investment in Lahore’s property market?

MA: In the current scenario, Bahria Town’s Sectors E and F are witnessing impressive investment activity. Sector E is fully developed, while sector F is almost 50% complete.

People invest in Bahria Town because property prices are relatively affordable here, and in my opinion, there is no other society that offers reasonable investment opportunities at such attractive prices.

What role does Zameen.com plays in this development of the real estate market? How have you benefitted from the portal’s services?

MA: Zameen.com has played a positive role in the development of the real estate market. Overseas Pakistanis, in particular, take updates on the property market through this portal. I must say that Zameen.com has introduced good people to the real estate sector.

Through this website, we get access to the people that we were previously unable to reach, and this portal has allowed us to develop contacts in the market much more easily.

In what ways can a real estate agent stand out from the rest?

MA: In order to stand out from the rest, a real estate agent needs to work with honesty and always give good advice to their clients. In this way, people will start trusting the agent and this will also increase the realtor’s business.

A real estate agent should always work with the mind-set of serving the people. They may get business by misleading the clients, but pursuing an honest approach will provide them with better benefits in this world and the hereafter. Of road, have made Lahore cleaner would say that the development of roads improves property prices because it provides easier access to housing societies.

People also love to live in cities with good infrastructure, and infrastructure development in Lahore has proven to be beneficial for the city’s property market as well.

What has been the impact of increased taxes on activity in the property market?

MA: The increase in taxes has adversely affected the property market. Investors hesitate to inject money in the sector because of increased tax rates. This has also caused the investors to invest in foreign markets and has unfavorably affected the activity volume in Lahore’s property sector.

I suggest the government levy property taxes in a way that stops investors from investing in foreign markets. The government should also provide benefits to the people for the taxes it collects.

 In what ways can a real estate agent stand out from the rest?

MA:  In order to stand out from the rest, a real estate agent needs to work with honesty and always give good advice to their clients. In this way, people will start trusting the agent and this will also increase the realtors business.

A real estate agent should always work with the mind-sets

You deal in Bahria Town Can you tell us what the significance of the Lahore Ring Road’s southern loop is for this suburban development?

MA: The Lahore Ring Road is important for not only Bahria Town but also many other residential societies in the city. It provides easy access to various places, especially Allama Iqbal International Airport.

The southern loop of the Ring Road is yet to be completed, but its completion will be beneficial for Bahria Town, as it will provide its residents easy access to other areas of the city. Moreover, the completion of the Ring Road will also play a part in increasing the prices of properties in Bahria Town.

Where in Lahore would you suggest people invest for long-term gains?

MA:  I would suggest people invest in property files in Bahria Town because it maintains its tradition of delivering projects within the promised timeframes. Investors face delays in other real estate projects, but Bahria Town always keeps its words would also like to mention that developer hands over possession to property owners within a relatively shorter period of time.If you would like to invest in Bahria Town Lahore for the long term would suggest you consider Bahria Orchard and Green Valley.